Category Archives: Graphic Design by Black Sheep

Cardiff Business School look to Black Sheep

Cardiff University’s Business School have, for a fifth year running, engaged Black Sheep to produce their annual prospectuses for Undergraduates and Postgraduates interested in studying at the University in 2012.
(Click on the images below to view these prospectuses in all their glory)

We believe that this continued relationship is testament to our understanding of their specific needs and desire to recruit students of the highest standard, in order to maintain and build on their ranking of 4th in the UK for the quality of its research quality. With 70% of the School’s research ranked as either ‘world-leading’ or ‘internationally excellent’.


The School is ranked 2nd in the UK in terms of the proportion of its research which is ‘world-leading’ (the highest possible category), placing it second only to London Business School.

The School uses research-led teaching across its full portfolio of programmes, giving students the cutting-edge knowledge needed to forge a successful career.

Never go back!

 

Cardiff employee’s have their say!

Our Brief was to design the Cardiff Employee Survey, a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Our Solution:
Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story.

Where the reader can clearly identify the key messages without necessarily having to read the whole report.

Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified. Our main aim was to clearly place the emphasis on engaging the target audience, who are time poor.

Impact/Feedback:
Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it’s findings.

‘It’s great – we’re really pleased and it’s going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies of the Business School.

Click on the report cover below and you will be magically transported to Issuu, where you will be able to see it in all its glory.

Call, Email, Tweet – say hello today!

 

because we’re different!

As you’ve probably gathered by now we’ve undertaken a brand refreshing exercise, after taking stock of our own values and aspirations for Black Sheep. Early on in that process we realised it was time to make a few changes to the look and feel of the company as it has a renewed sense of direction, service offer and restored vision.

At the core of the brief we set ourselves, we wanted to achieve an authorative voice with a friendly, approachable face. ‘Dolly’ our signature sheep also got a little make-over for good measure.

Our raison d’être, ‘Because we’re different!’ also came out of that brief. Where we asked questions about our relevance in a crowded market and how could we differentiate our offer from that of our peers. It was quite simple really…

Here come the Men in…

Black is Black

Black or White?

End of Part One

In November 1998, Jack & I opened Black Sheep with one goal in mind, ‘to become the No.1 agency of choice in Wales’. Since that day, we’ve built a reputation for great creative work and a client service that’s second to none. We’ve done this by providing strategic and creative thinking across all media, building strong and consistent brands for clients in the public and private sectors from our pen in Cardiff Bay, Wales UK.

Becoming the agency of choice was always was a big ask, we know. But an idea that’s stayed with us, having spent the last 12 years driving towards that dream, through good times and bad.

It’s been a roller coaster ride that’s seen the agency grow to 19 staff at our peak with a turnover of 1.3 million. However, our passion and commitment to achieving this shared vision has never faltered, even when the odds were stacked against us. Especially in recent times where economic pressures have taken their toll on our clients and subsequently us.

So we’ve come to the end of our 12 year apprenticeship in Wales’ creative sector and are looking forward to the next twelve years with a renewed sense of focus and direction.

This post is dedicated to the people who made Black Sheep, the agency what it was and still wants to be. A celebration of who did what and when. Their contribution to the agency, large & small, helped make it exciting, creatively stimulating and a pleasure to have worked along side (most of them anyway). Seeing how most of them have developed and moved on to new challenges has been a real thrill for us and we wish them every success in their future careers.


The mix of staff from 1998 through to November 2010 changed as the needs of the business changed. Here you can see when each member of the flock played their part in Black Sheep.

Staff in order of service and where they are now (if known):
Neil Asher_Creative Director
Jack Bland_Account Director
Dion Hester_Graphic Design Intern
Dan Clemo_Graphic Designer — Senior
Joanna Cook Abbott_Graphic Designer
Lee Griffith_Graphic Designer (UWIC PDR)
Chris Coles_Consultant — Chairman
James Osgood_Account Director (Peter’s Pies)
Jason Veal_New Media & Interactive Developer
Ruth Tuttsel_Finance Manger
Marc Jennings_Junior Designer (The Undercard)
Clare Scott (was Sinkinson)_Graphic Designer — Senior
Graham Hutchings_New Media & Interactive Developer (Atticus)
Gareth Wall_Graphic Designer — Senior
Katherine Formosa Bown_Account Executive
Rebbeca Holliday_Finance Manager
Jane Barker_Studio & Production Manager (Westdale)
Tom Tribe_Graphic Design & Interactive_work experience
Robert Cozens_Managing Director (RCA Marketing)
Nicola Osgood (was Northway)_Account Manager
Tom Dixon_Graphic Design Intern
Amanda Hopkins Maclellan_Finance
Aled Jones_Graphic Designer (Notjones)
Anne Scourfield_Graphic Design Intern (Teaching)
Catrin Lewis_Graphic Designer (Neat Supreme)
Darren Scammell_Sales Director
Gavin Richards_Graphic Designer (Horizon)
Jon Paul James_Graphic Designer
Darren Jamieson_Web Developer
Gareth Acreman_Studio & Production Manager
Terry Evans_Artworker
Claire Siggery_Graphic Design Intern
Kevin Poole_Account Executive
Emily Scott_Account Executive
Kate Achterlonie (Deceased)_Junior Account Executive
Alice Child Dabiri_Account Executive
Alexis West_Graphic Designer (The Swinging SeeSaw)
Pam Toye_Finance Manager
Kim Manson_Junior Account Executive
Steve Leard_Junior Designer – Middleweight (StazikerJones)
Ana Rita Cruz_Graphic Design Intern (SpinDogs)
Gemma Roberts_Graphic Design Intern


12th Black Christmas

Wishing our friends & clients of the last 12 years a very merry Christmas.
We’re looking forward to seeing and working you in the new year!

Jack & Neil