Back in February this year, Black Sheep were invited to tender on the re-brand / relaunch of Welsh Athletics Ltd.
Welsh Athletics is recognised by the Sports Council for Wales, the Commonwealth Games Council for Wales & UK:Athletics as the National Governing Body for athletics in Wales, with over 5,000 registered athletes at 70+ registered clubs in Wales.
We set about a tender submission that projected Welsh Athletics as a modern, forward-looking organisation, clear in its vision and underpinned by core values:
Professional, well-organised and building on past success to shape a new future for athletics in Wales. Where opportunities exist for everyone to get involved – all ages and all abilities. A country with a wealth of elite talent that regularly punches above its weight in its contributions to British teams. One that offers first-class athletics venues across the country, providing a premier athletics environment with back-up services including top coaching and sports science to hand. An organisation with a real sense of heritage and national pride.
After a six-way creative pitch to the management team, we got the call from Matt Newman, Chief Executive of Welsh Athletics, congratulating us on the quality of our presentation and that we had been selected as the preferred partner for the task of re-branding Welsh Athletics.
Since that day we’ve been busy, holding focus groups to canvas opinion, making micro adjustments to the concept and have now received a glowing endorsement from the board. So watch this space as the new brand & marketing collateral will be launched in conjunction with the relocation to their new home at Cardiff Athletic Stadium, this summer. Where it will become the new home of Athletics in Wales.
