What typography have you encountered so far today? It might have been on your cereal packet or coffee jar, or perhaps your morning paper. Had the post arrived before you left for work bringing a bank statement, catalogue or pizza menu? No doubt you encountered signage on your journey to work and more than likely a billboard or some other form of advertising. Maybe you’ve been on the internet already today and possibly you’ve had chance to pick up a book. The point is that typography, some of it good, most of it bad, is all around us and although most people don’t consciously notice type (unless it’s really hard to read), they nonetheless respond to it. This makes it a powerful tool for communication and one that anyone who needs to say something in print could use more effectively.
Read the rest of this entry »
